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A simple, clean and contemporary approach was fundamental to use it as a tool to target new customers. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1533405387534-WU3XXDQKWUY33IZXV73M/Web-Showcase-InvestorDay.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1533441622833-7RSHF7REEZYK0TQWQK0Y/Poster-StartProud2.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1644791667292-U0EG93EBX1A379NDLTSL/finemark_1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1644804050547-9D9G7YDV3EQVROX3R8QU/flyer_1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1644804756477-5T52QMNSYX88UVVU0FVI/poster_1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1644815399930-22F0MN30C70R25LRTLKT/web_1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1644794189720-T9IIW12SG069Q9MIIFJ2/elfyou.jpg Work Redesign for Office Depot's Elf Yourself app. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1713369805969-MSA480VA0V764HEER4QC/bsdbooklet_cover.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1713375358154-O80N8ULU1H65T1DUYNH9/bsdlarge_cover.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1713389783853-WBP4KZUU9OMQI1VNPF9X/shopping-bag8.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1713195014617-B7F19J8LUBC2753GEPZD/dms_cover.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1712889022083-4FF912UCQ4OKEI7EHGY6/shopseek_event_sm.jpg Work Responsible for creating the theme for the Shop & Seek Event, and executing design for various print and digital platforms. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1712935284081-MBE7D6RK2RY8A46BKHM5/gbts_shirt.jpg Work Responsible for conceptualizing the Give Back to School campaign and bringing it to life through the design of print and digital assets. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1712857277316-ILGEFDWSSZGL9VX06YV3/wishlist_sheet.jpg Work Conceptualized and executed the theme for the Teacher Appreciation Campaign across print and digital assets. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728099696705-I4R8O247UFL56Q51V6S4/bsd_gatefold_08.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728101316299-4CRL940VEJDJ9DQBMBVZ/gbts_shirt.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1712806259014-M6FLKRG5D6KXZR5A7KNV/cover_postcards_trigger.jpg Work - Office Depot - Direct Mail - Retail As the lead designer, I was responsible for the creation of direct mail materials across various formats, ensuring each piece effectively communicated the brand’s message and captured the target audience’s attention. I worked on a range of direct mail formats, including postcards, brochures, and multi-page catalogs, each tailored to different marketing campaigns and client needs. My role involved integrating in-house photography into the designs, carefully selecting images that resonated with the brand's identity and marketing goals. I also employed advanced photo retouching utilizing AI techniques to enhance the quality and visual appeal of the images, ensuring they aligned with the high standards of the brand. This combination of strategic design, photo integration, and retouching significantly increased engagement with the direct mail pieces and strengthened the overall brand presence. My attention to detail and creative approach helped deliver visually compelling and effective materials that consistently met the objectives of each campaign. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728183919986-LSTYV2DHAYFEE161THEU/web_rum.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728185610735-8WPS1GSYZJVRQNVRH9UY/bsd4.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520813950062-9UTEGJMRFOQC5QRU21BW/gofile_cover.jpg Work - UX Design for GoFile App For the GoFile project, I focused on analyzing and designing key UX/UI components for an app concept aimed at frequent travelers needing remote access to files on their home devices. I created detailed personas and wireframes to map out the user journey and designed one key screen that simplified file access with a secure login and intuitive navigation. While I didn't design the entire app, this work established a strong foundation for the app’s user experience, ensuring a clear and efficient interface for managing files remotely. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728186768213-M2JXUHE0TP1OV9QCJVRR/pbc01.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1737571551704-VNAQER56AFIWFDE3U5D6/Swire_01.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1737595830022-TSR0HUB8FJJ52E8M2VG4/Butterfield_SM1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1728096001008-UERAHHZ0JMO0M66JT0GI/social_Wt01.jpg Work - Wharton School of Business Social Media I had the opportunity to design a variety of social media posts and stories for different programs at the Wharton School of Business, specifically for platforms like LinkedIn, Facebook, and Instagram. This involved creating visually engaging content that not only aligned with the brand's prestigious reputation but also resonated with diverse audiences across these key platforms. Each post and story was carefully tailored to highlight specific programs, ensuring consistency in both design and messaging while promoting the unique offerings of each initiative. Throughout this process, I collaborated closely with marketing teams to ensure that the visual assets communicated the intended message effectively, maintaining Wharton's high standards of excellence and appeal across all social media channels. https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1742517188180-YQSPTSENHQH3Y7SCNTD3/web_senior1.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1742570024444-6G774WKZMOJO73AY6DXT/web_constr.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/b7cc5bc2-c002-473d-a5bf-3c553a812db1/Sothebys_Greg.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/62eff472-79da-4f4a-897c-dcb41670a4d8/PresentationKit-01.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/6537469a-82db-46ea-9897-1d3ad5f532da/pb-pattern.jpg Work https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/c82c43f5-62e2-4bd3-952e-7d7e17e451d4/koah_cover.jpg Work http://www.mariacanesa.com/gofile daily 0.75 2018-03-11 https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520716415313-GKUWXIEZT60JPMQXQH7C/gofile_cover.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520716415313-GKUWXIEZT60JPMQXQH7C/gofile_cover.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520710076021-7Q7ABAJCAOKGDPFAM4MT/gofile1.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520712483980-AUADH5781TQHP3KYFU22/gofile2.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520716317354-N1Z2OEJWKC5E3L1LX5OU/gofile_cover.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520718507815-HYPLZRUPM1NUHM921Q0G/gofile3.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520719044670-HHEQGCJQJ1JJEX7P3JTE/gofile4.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520719783037-1CTR8FL4K5VF0OT4VWEO/gofile5.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520727125350-1BPPFF5MHDOVDQLAFCQF/gofile6.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520728223031-W41QIJGMFUYUMFVOQJLJ/gofile7.jpg GoFile https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520789768694-SHXU4TWOYDB63K22GZVV/gofile8.jpg GoFile http://www.mariacanesa.com/cleaning daily 0.75 2018-03-06 https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520302096081-U4H47J55X93U13KAVTKT/image-asset.jpeg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520197036848-50WY6Z1GJ5QU7K1SCPDE/large1.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520197044093-9ZUXNOR5OHTVAVMP9KOJ/large-2.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520197042963-1WT5KMWA84A199074R9I/large-3.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520199330861-AK0KY6Y1CEIF1QQFTE0G/large-5.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520309600854-4Y418JHNS1RNF8S1GO9T/large-6.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520310053810-VUBYLIXKNV5JYYG40B3O/large-7.jpg Workspace Facilities Catalog https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520309149135-IE1W5QDMN3VPLGI9IXYO/large-5.jpg Workspace Facilities Catalog http://www.mariacanesa.com/work-1 daily 0.75 2018-03-01 https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1519876294389-B2CTAGXH0L3EY9CHHUAE/beesion_cover.jpg Work http://www.mariacanesa.com/about daily 0.75 2018-03-11 https://images.squarespace-cdn.com/content/v1/55e35ae9e4b04b5438b64a08/1520800161794-CN5WXKMEIOF7OBI6UXOP/me.png Maria Canesa . Graphic Designer http://www.mariacanesa.com/contact-1 daily 0.75 2018-03-01 http://www.mariacanesa.com/about-1 daily 0.75 2018-03-01 http://www.mariacanesa.com/about-2 daily 0.75 2024-10-06